“Cool”

Coolness in everything is time based occurrence. It is very difficult to say what is cool, more difficult than predicting earthquakes. Cool as in the appreciation or expression of being good, good NOT best. Many things can be cool, correction many antagonistic things can be cool; some at different instances of space time and some together.

Also coolness is a very endemic trait. What may be cool somewhere may be a taboo some place else. I am not talking about geographical places here, it may be any user/consumer/practitioner
group/sub-group/hypothetical set of thoughts, people or cultures.

Now, we may also reach a point where we ask what can be cool, YOU can be cool or nothing can be cool ! A “thing” can be cool or an action or mannerism (thingy) or just the absence of the same. If you can make anyone believe that it exists (other than you of course) then it can be cool or the opposite.
Depends on how you think about it. When many of us were young, imaginary friends were cool. They don't exist but still they were cool.

How to make something cool? Million dollar question half of the people working on the web 2.0/3.0 and many many more in the Hollywood will pay through their noses to know this answer. Not the answer I am sharing right now but a … hypothetical...actually true answer. The best way and the most easiest way to do this is to make others believe it is cool. This is by assumption that you can make other people believe. Many times being cool yourself (in the eyes of others) helps but being totally uncool may also help. How? …. lets see if you are totally uncool and you dont do the thing then it is not uncool , hence cool.

Many of us might be locked in an unending cycle of trying to be (make) cool. By the time we end up doing cool things they aren't cool anymore. I will not comment on this. I will just say this blog is going to be cool.

Yes I might add that, if you'd tried hard enough cant reach the “cool” state try making it “hot” or “good shit”.

Earth Quake in India


An earth quake hit India at around 3:19 am IST
i was just sitting on my bed and it started to vibrate real bad ... first i thought it was just me but it got really really strong ....

maybe i'll check in the morning papers .....

Now thats classy .....


I would love to do this in Symbiosis intitute of design.....

Folly In The Dark


Stepped, trampled and crushed to dust,
But would you find it unruly , unjust,
If you were to know, that it killed me too.


Folded, crumpled and torn apart,
But would you believe, that i wasn't acting smart,
If you were to know that i was befuddled too.


Burnt, depleted and turned to ash,
Should you peep around the corner and see,
The pyre, amid the scores of "me".


Askew, careening and off balance,
My lines of thought now fail to comply,
The eddies of emotions just absorb them in.


Sorry, distraut and glum, I am ;
Though it makes litttle sense or warrants pardon,
But its still a truth to behold and admonish
That i broke your heart once too many, Though

Its a Folly In The dark.


-Apurv Ray